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Percent-Based Promotions Planning

Plan promotions with a percent discount instead of a dollar rate. 

Overview of Update

 

 

We’ve introduced the next step for planning promotions as a % discount off list cost, a common practice in CPG. This lets you save the % discount off list cost value, enabling more accurate planning and reporting.

Here’s how it works:

  1. Enter your discount percentage
    • For example, if your list cost is $10 and you enter a 30% discount, the Spend Rate becomes $3.
  2. Spend Rate is calculated
    • Spend Rate = List Cost × Discount %
    • Total Expected Spend = Spend Rate × Redemption Rate × Total Expected Units
  3. This value is now saved and used throughout Vividly
    • You’ll see it in Promotions (Step 2), the Uploader, the Activity Log, and the Export (”Discount”).

Ensure that the promotion line is planned at a Product or Product Group with pricing configured and toggled on in the Manage section. When pricing changes, Spend Rate and Total Expected Spend for existing promotions will update overnight.