Indirect Budgeting

Goals for Sales users: 

1. Set a budget (goal) for my trade revenue, trade spend, and trade rate for different products and customers,
2. Utilize the forecast to get frequent updates (Latest Estimates or LE) on how my business is doing with respect to the same metrics so that I can make adjustments to my promotion plan if there are discrepancies between my original budget and my current status
3. Compare actual sales performance to my budget so I can adjust my future promotion plans and track internal KPI on how effectively I allocated trade spend dollars (Trade Rate and/or ROI)

Indirect Budgeting Overview

Year-over-Year Comparisons in the Budget

Tip - Using the Contact filter